Jasmine serves as our Director of People and Culture. She has transacted on behalf of UHNW, high profile, and high security families and served as proxy for her Principals in a childcare capacity. Intrigued by the esoteric complexities of the family office and domestic staffing sphere, Jasmine enjoys triaging in a high touch world and brings her expertise to EFO by developing family office teams that mirror the culture established by the Primary Families.
Jasmine credits her time as a celebrity event planner with giving her opportunities to work in high stakes environments and to form her concierge style of service. She was introduced to the world of domestic staffing when she produced a $2 million event for an UHNW Principal in her home and worked alongside estate managers, assistants, butlers, housekeeping staff, and third-party vendors to execute the client’s vision. Jasmine carries this same dedication and attention to detail at EFO and to the family office world.
Jasmine received her bachelor’s degree from UCLA, speaks fluent Mandarin, and currently resides in Marina del Rey with her husband. She enjoys floral design, traveling and learning about other cultures, and Coca Cola Icees.